Practical Grotesk Font Family
Investigating the rational simplicity of mid-twentieth century modernism, Practical Grotesk is Apex’s take on the neo-grotesque genre. Drawing influence from the superstars of the last century (Akzidenz Grotesk, Folio, Neue Haas Grotesk…) as well as later, more “confidential” responses (Forma, Unica…), Practical Grotesk is an exercise in style, a love letter and a tribute to the legacy of Swiss typography