Apoc Font Family
This font is a classy eighties magazine-inspired serif – with a complementary italic version. The design process started with the finding of a lettrage made for a book cover about the book of Revelations. It had clear historic links to Humanistic letter shape and proportions but somehow there was something refreshingly new in the way the counter-forms seem to be displayed. We build from there. Meant first as a custom-experimental project, it soon became a full-time commitment as we grew more and more fascinated by the kind of shapes we could design based on the few characters we had originally (“APOCALYPSE”, uppercases only)